To be the industry leader in pet treats segment by putting the pet’s health and wellbeing first in everything we do.
We will always put the health and wellbeing of pets first. We formulate, develop and market the highest quality, nutritious and functional products for all pets. Through strict food safety standards and continuous research & development, we will offer product solutions that will enrich the lives of both today’s and tomorrow’s pets. By doing so, we will subsequently generate rewards for our investors, business partners, and charitable organizations.
Our products help enrich the lives of pets, the lives of their owners, and the relationship between the two of them. With that in mind, our company philosophy guides us to: Hold ourselves to the highest moral standards for the industry and have integrity in everything we do. Be open, honest, and fair in our dealings with customers, employees, investors, fellow businesses, and the general public. Embrace innovation in the search for the best nutrition for pets. Provide an environment for all our employees that promotes inspiration, personal growth, health, professional excellence, and teamwork. Hold ourselves accountable to our mission, vision, and values. Be faithful to our legacy of community and charitable outreach.