NPIC Staff Preparing for SuperZoo

NPIC Staff Preparing for SuperZoo


By Neil Farquharson

Here at NPIC, we’re well into our preparations for SuperZoo, a large trade event to be held in Las Vegas later this month. Founded in 1950, SuperZoo has grown to be the best attended pet-industry show in North America, with 21,000 people expected this year.

As usual, NPIC will have a significant presence, with a large booth situated in the Nature’s Pathway area. This year, we have upgraded our entire Get Naked® line of functional treats with enhanced natural and healthy ingredients, specifically to address the growing desire from pet owners for wholesome ingredients from mother nature. We have also redesigned our popular Twistix® line of sticks and rings with enhanced efficacy, and added new, aesthetically pleasing dental treat products. We will be inviting all friends of NPIC and our loyal customers to visit us on Booth #250 to give us their valuable opinions and suggestions to help us better serve you and your beloved pets.

NPIC makes a wide range of high-quality, premium pet treats that we feed to our own pets every day. We only use the highest quality ingredients and we test every NPIC product to ensure your pets will love them. We are particularly proud to be showing our proposed second generation, premium products at SuperZoo. Internally we’ve been referring to this program as NPIC 2.0 and we’ve invested in new staff, new facilities and new ingredients to develop pet treats that offer even more health benefits for your family’s pets.

At SuperZoo we’ll be demonstrating our commitment by having more staff available to explain our philosophies and to garner feedback from interested parties. Also on display for the first time will be our new motto: Natural, Premium, Innovation. These three words represent our mission to create the best pet treats for the four-legged members of your family.

We’ll be blogging before, during and after SuperZoo; and webcasting some video too. So watch this space for more information about NPIC and our three premium brands: N-Bone, Twistix, and Get Naked.